The popularity of this originated Indonesia coffee also attract the world class presenter Oprah Winfrey, so in the year of 2003, she introduced and demonstrated how to make kopi luwak in her reality show.

Because of its uniqueness, kopi luwak soon became one of the most favorite coffees for coffee lovers in the world. In Japan and South Korea as well as in other countries, kopi luwak was sold up to 227 U.S. dollars per pound.